Strawberry Bay

Your gateway to year-round adventure

Strawberry Bay had something most destinations can only approximate — genuine, unmediated access to two of Utah's most extreme natural environments, all from a single point of infrastructure. The challenge was making that geographic advantage feel curated rather than accidental, in a category where rustic authenticity and operational quality rarely coexist.

We found the insight in the convergence: where the Wasatch Mountains meet the Uinta Forest, Strawberry Bay sits at the exact centre of it all. Everything we built treated structured wilderness access as the design brief — an identity that carries the rawness of high-altitude terrain while giving visitors the confidence that everything they need is already in place. The result is a brand that makes one of Utah's best-kept secrets feel like it was always meant to be found.