International New York Times

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The International Herald Tribune carried decades of journalistic credibility — a publication read by diplomats, executives, and decision-makers across every timezone. The challenge was retiring that legacy without losing it, and launching the International New York Times as something that felt like an evolution, not a replacement.

We found the insight in the continuity: the masthead was changing but the mission wasn't. Everything we built treated global editorial authority as the design brief — a launch identity that honoured the weight of the Tribune while signalling that the world's most important journalism had found its definitive home. The result is a brand moment that made a historic transition feel inevitable.