Haig&Co

People powered recruitment

Haig & Co had built their reputation on exactly what the recruitment industry was busy automating away — genuine conversation, accumulated expertise, and the kind of precise cultural matching that no algorithm has yet managed to replicate. The challenge was making that human advantage feel like a premium positioning rather than a resistance to progress.

We found the insight in the gap the industry had left open: as platforms raced to remove people from the process, Haig & Co had quietly become the alternative for clients and candidates who knew what that cost them. Everything we built treated considered placement as the design brief — an identity that carries the authority of deep sector knowledge without the stuffiness that specialist recruitment so often defaults to. The result is a brand that makes talking to a person feel like the sophisticated choice.