Haig & Co is a specialist recruitment consultancy defined by high-touch engagement. In an industry increasingly commoditized by automated algorithms and faceless processing, Haig & Co prioritizes direct dialogue and industry experience to ensure a precise match between talent and culture.

The recruitment sector has succumbed to a structural degradation: the over-reliance on automated filtering has stripped the process of its essential nuance. This algorithmic friction leads to a loss of cultural alignment. Haig & Co possessed the expertise to resolve this, but their brand lacked a visual and verbal framework to signal this sophisticated, human-led intervention.

We stripped away the cold, corporate aesthetic of process-driven recruiting. We identified the ampersand—the symbol of connection—as the brand’s core structural element. By re-engineering this character into an expressive, versatile signature, we created a visual metaphor for the "wink and nod" of expert human intuition. We moved the narrative from process to partnership.

We architected an identity that celebrates the analog as a premium service. By centering the brand on expressive, high-fidelity communication, we transformed Haig & Co from a standard agency into a sophisticated consultancy. The result is a brand that feels refreshingly tactile and authoritative—a definitive return to the human element in an automated world.