A complete brand identity designed in two weeks.

Work directly with a senior team dedicated to your project. Built for companies ready to move fast.

Identity Sprint™

You need a brand that matches the speed of your market.

Created for growth-minded leaders and lean marketing teams. Senior talent, a focused process, and an identity designed to scale with you.

Traditional Agency

Timeline: 3–9 Months

Cost: $80k–$300k+

Team: Layered

Work load: Overlapping projects

GOAL Agency

Timeline: 2 Weeks

Cost: $40k

Team: Senior

Work load: Dedicated to one sprint

How it works

Two weeks of focused, strategy-led design.

01 Discovery

Before the sprint begins, you complete a detailed brief. Your market, competitors, ambition, and direction — captured upfront so we hit the ground running on day one.

02 Creative Strategy

We define the visual territory your brand needs to own—the idea that drives every design decision that follows.

03 Logo Exploration

Up to five logo directions, each expressing a distinct take on the creative strategy. We review together and select the strongest two to develop further.

04 Identity Development

The two selected directions are fully resolved — typography, colour, application across real contexts. Enough to see exactly how each system lives in the world.

05 Delivery

Final files and a focused brand guide, handed over clean and ready to use—a logo system, color palettes, typography system, social toolkit, branded applications, and digital applications.

What you get